I worked with Krissy Visceglia to create the brand for her dream business - a brick-and-mortar children’s boutique in Spring Lake, NJ. After years as a visual designer at Anthropologie, Krissy brought her ideas to me and we were able to collaborate to get the color palette, script, logo, and print materials to her standard worthy of her shop!

It was important to Krissy to be mindful of how the branding would adapt to in-person signage, color, and space and not just focus on digital application. We designed the wooden signage and awning with this in mind.

We designed the logo and color palette specifically to pop on social media