Logo Design + Redesign

I've been lucky enough to work with two very different clients on their logo projects this spring. 

The first is an entrepreneur who knew exactly what she wanted to represent her brand - a luxurious, feminine, strong monogram.  

Original rough pen sketch of the monogram.

Original rough pen sketch of the monogram.

She offered good feedback that aligned with her vision that allowed me to take the draft to the next level.  I presented two options:

A version not ultimately selected that I still really like!

A version not ultimately selected that I still really like!

But this one came out on top!

The winner!

The winner!

We did a few different options depending on where the logo will be presented:

The final files were sent in both of her signature colors, but I think this blue is my favorite.   

The other project was a logo redesign for a tour company.  Their original logo is based on a famous drawing of a giraffe transitioning into the Eiffel Tower done by a friend of theirs years ago.  

Transient

They wanted to preserve everything about this aspect of the logo, so I was restricted in what I could update, but, by adding the stamp shape to create a badge-style logo, modernizing the type treatment, image, and color palette we were able to bring the logo into 2014 with some consistency, and enhance their core identity.